What are the advantages of unified communication in hotel industry

  The hospitality industry—and hotel management specifically—is all about people.Hotels don’t sell a product;they deliver an experience to guests.The standard of that experience often is the difference between success and failure.

  Developments in technology are giving hotels different ways to improve the guest experience.As in many sectors,in hospitality,new solutions are reshaping how people interact.Unified communications as a service platforms are a prime example.

  UC platforms allow organizations to integrate communication systems.They unify channels like voice,email,instant messaging,conferencing and more into one interface.Having a unified communications platform delivers results for many types of enterprise.For hotels,UC can help fulfill a variety of those organizations’unique needs.

  The ways the hospitality sector can benefit from adopting Unified Communication services are:

  Improved Productivity

  Employees working in the hospitality sector need to be on their feet 24x7，assisting guests,cleaning and checking rooms,etc.,and need to communicate with their colleagues across the property or on their other properties.Improving productivity is,therefore,one of the main reasons driving the adoption of a Unified Communication solution.

  Unified communication technology can help maximize mobility and flexibility,across all preferred devices.It offers the ability to shift to a single unified mobile app with integrated voice,video,presence,messaging and other services that can deliver a consistent customer experience across all properties.

  Enhanced Tech-rich Customer Experience

  To succeed in the hospitality industry,it’s not the product or the service you offer that is important,but the experience you offer your guests.

  Most hotel properties have an obsolete PBX system installed on the property,offering only voice services through in-room phones.Having a cloud-based unified communication system offers superior end-to-end customer experience,from managing reservations,bookings,hosting events,simplifying domestic and international calls,apart from responding to guest inquiries and more.In addition,voice and video calling,instant messaging,etc.can provide the guests with the best customer experience.

  Standardization of service

  The Unified Communications market is maturing.Unified Communications helps eliminate the need for a complex in-house telephony exchange and can be integrated across properties.With unified communications,existing phone systems can be moved to the cloud and can be accessed by hotel properties at multiple locations.They can customize the system as per their unique needs.This lowers costs and creates greater efficiency and guests and colleagues benefit from a consistent experience across properties.

  Unified Communication technology is evolving and will become increasingly sophisticated.Businesses that have adopted the technology have seen an increase in productivity,savings,and improved customer service and loyalty.The Internet of Things lets hotels take personalization one step further by customizing the guest’s entire experience to their personal preferences.For example,a sensor on the room’s thermostat might be connected to IoT so it can automatically adjust to the guest’s preferred temperature.

  UC underpins—and,indeed,makes possible—digital transformation.It’s especially effective at delivering solutions to the unique needs of hotels.At each touchpoint,UC enhances the customer experience,helping brands build the loyalty of their guests for decades to come.